About Us

OUR STORY

OUR TEAM IS SOME OF THE MOST INFLUENTIAL NAMES IN THE BUSINESS Over 12,000+ Kiteboarding lessons taught and a combined experience of 48 years in the watersports and kiteboarding industry. Our passion for the sport has only gotten stronger and we look forward to serving you.

EXPERT SERVICE

We provide the best service in the kiteboarding industry.

BEST PRODUCTS

We only stock the best product from the top manufacturers in the industry.

FRIENDLIEST STAFF

Our highly experienced staff will help answer any questions you may have.

Owner ­ Stan oversees the entire operation and comes to work brimming with energy everyday. He knows one or two things about running a successful kite school so is constantly driving FORCE forward when it comes to futuristic thinking about coaching and the whole kiteboarding experience. A true veteran of the sport and happy father of two youngs twins (Colby and Jaxon). Customer Care, Bookings and chief cook! ­ Amy makes sure you always have a great time. Whether it be your first experience with us at FORCE or your 100th she always ensures you come away feeling happy and hopefully exhausted from a little too much kiteboarding! Amy has been in the industry for 10 years and has worked everywhere from the BVI’s, Cape Hatteras and the North East. She previously worked at REAL Watersports before taking a little break to focus on raising her two little boys. I am sure we will see them on the water soon!

Stan & Amy Radev

CEO

TOTAL SELLING ITEM

14,103

TOTAL LESSONS TAUGHT

7,942

TOTAL CUSTOMERS

9,263

TOTAL HOURS OF FUN

3,421

MEET OUR TEAM

Find out more about the friendliest, most knowledgable kiteboarding staff on the planet.

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ED HOLDEN

SHOP MANAGER/HEAD COACH

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JOANNA KOWALSKA

SENIOR KITEBOARDING COACH

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JP LURKIN

SENIOR KITEBOARDING COACH

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YANI DILLING

SENIOR KITEBOARDING COACH

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BRENDAN GUTHREE

KITEBOARDING COACH

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BEN HOLMQUIST

KITEBOARDING COACH